eCommerce accountancy — by people who know eCommerce

Generic accountants don't understand multi-channel margin, VAT for pan-European sales, FBA reconciliation, or why your stock value on the balance sheet changes every hour. Ours do.

Book a Discovery Call AI-Led Option: Luca
What we do

From bookkeeping to CFO-level support

We provide accounting staff by the hour or by the task. Mix and match depending on what you need this month — some months you just need a bookkeeper, some months you need a financial controller, some months you need a CFO to help you talk to investors or the bank.

  • Daily and weekly bookkeeping — transactions, invoices, expenses
  • Bank reconciliation across multi-currency accounts
  • Marketplace reconciliation (Amazon, eBay, Etsy fees and payouts)
  • VAT returns (UK MTD, EU OSS/IOSS)
  • Monthly management accounts & P&L by channel
  • Cashflow forecasting
  • Year-end accounts and corporation tax
  • Fundraising support: decks, models, diligence
  • Exit preparation: data rooms, audit trail cleanup

Four types of staff on call

Bookkeeper
Daily transactions, invoicing, expenses. From £30/hour.
Accountant
VAT returns, management accounts, reconciliation. From £45/hour.
Financial Controller
Month-end, forecasting, team management. From £70/hour.
Fractional CFO
Strategy, fundraising, board reporting. From £150/hour.
Or consider our AI option

Luca — AI-led accounting for eCommerce

If your bookkeeping is mostly repetitive — categorisation, reconciliation, posting invoices — we can replace most of it with Luca, our open-source AI accountant. Luca runs 24/7, costs a fraction of human bookkeeping, and keeps your books reconciled in real time.

We often combine the two: Luca handles the daily grind, our human accountants handle the judgement calls (VAT, year-end, strategic decisions).

Learn about Luca →

Why pair Luca with human accountants?

  • Luca keeps the books live — no month-end catch-up
  • Our team spot checks and handles exceptions
  • You get CFO-level advice without the full-time cost
  • VAT returns, year-end and statutory filings done by qualified humans

Let's talk about your books

30-minute discovery call — no sales pitch. We'll look at what you've got, tell you what's working and what isn't, and suggest the mix of support that makes sense for your stage.

Book a Discovery Call